Whether created by a professional web design company or the individual, having the right color scheme on your web page is crucial in attaining a professional, high quality site that is well- received by viewers. If your website is not appealing to its viewers, they will miss the content of the page or even leave the site all together and opt for a more desirable alternative.
Color Theory Explained
Making a website starts with understanding the theory behind color schemes. Color schemes begin by examining the color wheel, where we find three color groupings: primary colors, secondary colors, and tertiary colors. Using this wheel, color theory then stratifies the colors. Primary colors are red, yellow, and blue; they cannot be created by mixing other color combinations. However, the primary colors themselves can be mixed to form now colors, which are secondary colors. Tertiary colors are created from mixing secondary colors.
Color theory dictates how colors can be combined for optimal use and allure, which will vary depending on the format and content of the website itself. Selecting colors for a website necessitates choosing color combinations which are sober and harmonious to the eye. The simplest method in selecting color combinations is by mixing comparable colors to see if they work well together. Colors can be combined in website design from the same color palette or different ones, but should not be too bright, too dark, or distract from the content.
Does color choice really matter?
The importance of color design stems from the significance of color to the human mind. Color creates ideas, expresses messages, spark interest, and generate certain emotions. Some colors hold a universal significance- for example, it is commonly understood that red is a color for warning and green is means go. But, put together, most people would associate the color combination of red and green as Christmas. Bright colors tend to set a happy and positive mood, whereas dark colors tend to project the opposite. Within the psychology of colors, warm colors show excitement, optimism, and creativity; cool colors symbolize peace, calmness, and harmony.
Choosing colors for a website is not about just choosing colors that you like- the colors should strengthen the website and branding of the business. Colors that work well individually may not be as pleasing together as they are individually. By considering color combination as both a science, seeing how colors work together literally, and as an art, by seeing what colors symbolize and how they are evaluated internally and emotionally, the correct color combination for your website design can be achieved.
To conclude, color is a powerful tool in building a successful website. Color is used to get your business noticed and positively connect potential clients. For more information on using color in website design and further help with web design, contact our graphic and web designers at Design & Promote.